Felix Ihno
I build systems. Then I prove they work.
10+ years building digital infrastructure for wellness and DTC brands — Shopify stores, analytics pipelines, content systems, AI operations. I don't hand off a deliverable. I stay and measure what's working.
About
Your analytics feeds your content strategy, your content feeds your SEO, your SEO feeds your revenue — everything connects. I build those connections and measure the signal at every stage.
When something isn't converting, I see it in the data before you see it in the revenue. When something is working, I can tell you exactly why — and how to do more of it.
I specialize in wellness and DTC — FDA compliance, ingredient claims, practitioner credibility, the tension between science and spirit. That domain context is what makes the technical work land.
Felix has been our technical lead for 8 years. He understands our brand, our compliance constraints, and our voice — and he built the systems that let us publish, track, and grow without needing a full-time team.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
What I Build
AI Operations
Your team ships content, reports, and operational work faster — because the repetitive parts run themselves. Claude Code architecture, compliance guardrails, multi-voice content engines, automated publishing pipelines.
Shopify & Ecommerce
A store that converts — and analytics that show you exactly why. Custom theme builds, product page optimization, server-side tracking with PostHog, and the structured data that makes Google understand what you sell.
Marketing Analytics
The setup where you can actually answer "what's working?" GA4, PostHog, server-side tagging, conversion tracking — wired together so the data tells a story, not just fills a dashboard.
Content Systems
Content that sounds like your brand and publishes on schedule. Editorial pipelines, multi-author voice workflows, SEO architecture. I've built systems where three writers produce content that sounds like them, not like each other.
Selected Work
Artemis Therapeutics
Digital Strategist & Technical Lead · 8 years
Practitioner-founded botanical wellness brand, 17 years in market. Built the complete digital infrastructure: Shopify store with custom sections and CRO, server-side analytics, SEO schema architecture, 40+ published articles through an automated pipeline, and a 197-file AI operating system that coordinates a 3-person team.
Pond Revival
Voice-to-Estimate MVP · Case Study
A pond contractor records a voice memo after a site visit. The system generates a professional estimate, shareable client proposal, and CA-compliant contract. Built and deployed in one session to Cloudflare Pages. Zero dependencies.
How I Work
Discovery call
30 minutes. You tell me what's broken or what you want to build. I ask the questions that reveal whether I'm the right fit.
Diagnostic audit
I look at your store, analytics, content, and infrastructure. You get a written assessment with specific recommendations — whether or not we work together.
Build or retainer
Either a focused project (analytics setup, theme build, content system) or an ongoing retainer where I operate as your embedded digital lead.
Let's Talk
Or email me directly: [email protected] · LinkedIn
Projects from $5K–15K. Retainers available.
Especially interested in wellness, longevity, and DTC brands doing $50K–500K/year.