Felix Ihno
I build systems. Then I prove they work.
Most consultants build and move on. I stay — wiring your analytics to your content to your revenue, then measuring what's actually working. Ten years building what works.
I run two brands, formulate products, and teach. Felix built and runs every digital system underneath — and he's one of the rare people who actually stays to read the data. Eight years. The systems just run.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
About
Most businesses have the pieces. They don't have the person who connects them and reads the signal.
Your analytics feeds your content strategy, your content feeds your SEO, your SEO feeds your revenue — everything connects. I build those connections and measure the signal at every stage.
When something isn't converting, I see it in the data before you see it in the revenue.
What I Build
AI Operations
Your team ships content, reports, and operational work faster — because the repetitive parts run themselves. I build the workflows, the compliance guardrails, and the publishing automation that let small teams operate like large ones.
Shopify & Ecommerce
A store that converts — and analytics that show you exactly why. Custom theme builds, product page optimization, server-side tracking with PostHog, and the structured data that makes Google understand what you sell.
Marketing Analytics
The setup where you can actually answer "what's working?" GA4, PostHog, server-side tagging, conversion tracking — wired together so the data tells a story, not just fills a dashboard.
Local Acquisition
Programmatic SEO, Google Ads, and conversion tracking for service businesses that need local leads — not just traffic. City-level landing pages, multi-campaign ad management, and tracking across every contact channel.
Content Systems
Content that sounds like your brand and publishes on schedule. Editorial pipelines, multi-author voice workflows, SEO architecture. I've built systems where three writers produce content that sounds like them, not like each other.
Selected Work
Artemis Therapeutics
Digital Strategist & Technical Lead · 8 years
Practitioner-founded botanical wellness brand, 17 years in market. Built the full digital stack: Shopify store with CRO, server-side analytics, SEO schema architecture, a publishing pipeline for 40+ practitioner-authored articles, and an AI operations layer.
A 3-person team now runs daily content, email, and compliance without a full-time editor or dev.
Regional Service Business
Marketing Consultant · 2024–2025
Built and managed multi-campaign Google Ads from day one, then built the system to reduce the dependency: an Astro.js site generating 500+ locally-targeted SEO pages from structured data, with conversion tracking across phone, WhatsApp, email, and form.
Within six months, organic search overtook paid entirely. Bounce rate cut nearly in half. Visitor-to-contact rate held above 10%.
Pond Revival
Custom AI Tool · Built in 4 days
A 25-year pond contractor's bottleneck: turning site visits into priced estimates fast enough to close. Built a voice-to-estimate pipeline — record a memo, get an editable estimate, a shareable client proposal, and a CA-compliant contract.
Three apps, $0.03 per estimate to run. The closest off-the-shelf alternative starts at $119/month and doesn't speak pond.
How I Work
Discovery call
30 minutes. You tell me what's broken or what you want to build. We figure out if there's a fit.
Diagnostic audit
I look at your site, your analytics, your market — what's working, what's missing, what's costing you money. You get a written assessment with specific recommendations and a clear scope for what to build.
Build or retainer
Either a focused project (analytics setup, local SEO build, theme build, content system) or an ongoing retainer where I operate as your embedded digital lead.
Let's Talk
Or email me directly: [email protected] · LinkedIn
Projects from $8K–20K. Retainers available.
Taking on 1–2 new projects.