Felix Ihno
Digital systems that work together — and tell you what's working.
Your analytics, your content, your SEO, your revenue — they should tell one story. After ten years of watching them drift, the same patterns repeat. What to architect when they show up is mostly settled work.
I run two brands, formulate products, and teach. Felix built every digital system underneath. Eight years. The systems just run.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
Where systems drift
Every business runs on a handful of digital systems — analytics, content, email, ads, a website. They're usually set up one at a time, by different people, at different stages. Over time they drift apart.
The interesting work lives between them — GA4, Shopify, server-side tracking, content pipelines. The individual pieces tend to work fine. The connections are where things get lost: events firing on one side and not the other, or three reports giving three different revenue numbers.
I love the moment when it clicks — when scattered data starts telling one story and you can see what's actually working. That's the work.
The work
AI Operations
Your team publishes content, sends reports, handles compliance. The repetitive parts should run themselves. Content workflows, compliance guardrails, publishing pipelines — designed so a small team focuses on what actually needs them.
Shopify & Ecommerce
A Shopify store should tell you exactly why someone bought — or didn't. Theme builds, product page work, server-side tracking with PostHog, structured data for Google. Store and measurement go in together — one without the other is just guesswork.
Marketing Analytics
Analytics that answer questions, not just collect data. GA4, PostHog, server-side tagging, conversion tracking — wired so you can trace a marketing dollar from click to sale.
Local Acquisition
Programmatic SEO, Google Ads, conversion tracking — for service businesses that need calls, not just clicks. City-level landing pages, multi-campaign ad management, tracking across phone, WhatsApp, email, form. The goal is always organic overtaking paid.
Content Systems
Content systems that run without the founder in the room. Editorial pipelines, voice control across multiple writers, SEO architecture. The test: three authors producing content that sounds like them — not like each other, not like AI.
Selected Work
Artemis Therapeutics
Strategic Advisor · 8 years
Practitioner-founded botanical wellness brand, 17 years in market. The digital stack: Shopify store with CRO, server-side analytics, SEO schema architecture, a publishing pipeline for 40+ practitioner-authored articles, an AI operations layer.
A 3-person team now runs daily content, email, and compliance without a full-time editor or dev.
Regional Specialty Retailer
Marketing Consultant · 2024–2025
Multi-campaign Google Ads from day one, with the SEO system built in parallel: an Astro.js site generating 500+ locally-targeted pages from structured data, conversion tracking across phone, WhatsApp, email, form.
Within six months, organic search overtook paid entirely. Bounce rate dropped from 63% to 33%. Visitor-to-contact rate held above 10%.
Pond Revival
Custom AI Tool · Voice to estimate in seconds
A 25-year pond contractor's bottleneck: turning site visits into priced estimates fast enough to close. Voice-to-estimate pipeline — record a memo, get an editable estimate, a shareable client proposal, a CA-compliant contract.
Three apps, $0.03 per estimate to run. The closest off-the-shelf alternative starts at $119/month and doesn't speak pond.
Process
You book a call
30 minutes. You tell me what's happening in your business. I listen for the pattern.
The diagnostic
Your analytics, your site, your market — written assessment of what's working, what's costing you money, what to architect next. The diagnostic stands on its own.
You decide what's next
Sometimes I architect what the diagnostic recommends. Sometimes you take it and run. Either way, you know exactly where you stand.
Working together
For small teams whose analytics, content, and ecommerce should be telling one story but aren't yet.
- Audit
- 1–2 weeks. Single written deliverable.
- Project
- 4–8 weeks. Scoped build.
- Retainer
- Ongoing. Office hours + async.