Felix Ihno
Analytics, content, and the connections between them.
Your analytics, your content, your SEO, your revenue — they should tell one story. I've spent ten years figuring out where that story breaks and what to build when it does.
I run two brands, formulate products, and teach. Felix built every digital system underneath. Eight years. The systems just run.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
What I See
Every business runs on a handful of digital systems — analytics, content, email, ads, a website. They're usually set up one at a time, by different people, at different stages. Over time they drift apart.
I work in the space between the systems — setting up GA4, building Shopify stores, configuring server-side tracking, designing content pipelines. The individual pieces work fine. The connections between them are where things get lost.
I love the moment when it clicks — when scattered data starts telling one story and you can see what's actually working. That's the work.
What I Work On
AI Operations
Your team publishes content, sends reports, handles compliance. The repetitive parts should run themselves. I design the automation — content workflows, compliance guardrails, publishing pipelines — so a small team can focus on the work that actually needs them.
Shopify & Ecommerce
A Shopify store should tell you exactly why someone bought — or didn't. Theme builds, product page optimization, server-side tracking with PostHog, structured data for Google. I set up the store and the measurement together, because one without the other is guesswork.
Marketing Analytics
I set up analytics that answer questions — not just collect data. GA4, PostHog, server-side tagging, conversion tracking. Wired together so you can trace a marketing dollar from the click to the sale.
Local Acquisition
Programmatic SEO, Google Ads, and conversion tracking for service businesses that need calls — not just clicks. City-level landing pages, multi-campaign ad management, tracking across phone, WhatsApp, email, and form. The goal is always organic overtaking paid.
Content Systems
I design content systems that run without the founder in the room. Editorial pipelines, voice control across multiple writers, SEO architecture. The test: three authors producing content that sounds like them, not like each other, and not like AI.
Selected Work
Artemis Therapeutics
Strategic Advisor · 8 years
Practitioner-founded botanical wellness brand, 17 years in market. Built the full digital stack: Shopify store with CRO, server-side analytics, SEO schema architecture, a publishing pipeline for 40+ practitioner-authored articles, and an AI operations layer.
A 3-person team now runs daily content, email, and compliance without a full-time editor or dev.
Regional Service Business
Marketing Consultant · 2024–2025
Launched multi-campaign Google Ads from day one, then built the system to reduce the dependency: an Astro.js site generating 500+ locally-targeted SEO pages from structured data, with conversion tracking across phone, WhatsApp, email, and form.
Within six months, organic search overtook paid entirely. Bounce rate dropped from 63% to 33%. Visitor-to-contact rate held above 10%.
Pond Revival
Custom AI Tool · Voice to estimate in seconds
A 25-year pond contractor's bottleneck: turning site visits into priced estimates fast enough to close. Built a voice-to-estimate pipeline — record a memo, get an editable estimate, a shareable client proposal, and a CA-compliant contract.
Three apps, $0.03 per estimate to run. The closest off-the-shelf alternative starts at $119/month and doesn't speak pond.
How I Work
You book a call
30 minutes. You tell me what's happening in your business. I listen for the pattern.
I run the diagnostic
I look at your analytics, your site, and your market. You get a written assessment — what's working, what's costing you money, what to build next. The diagnostic stands on its own.
You decide what's next
Sometimes I build what the diagnostic recommends. Sometimes you take it and run. Either way, you know exactly where you stand.
Let's Talk
Or email me directly: [email protected] · LinkedIn
The best projects start with a 30-minute call where you talk and I mostly listen.
Best fit: established businesses where one person seeing the whole system changes everything.
Projects from $8K–20K. Retainers available. I take 1–2 new clients at a time.